Fiji releases carbon footprint

We all know how bad bottled water is toward the environment. It takes nearly seven times as much water to construct the water bottle than it does to fill it. We are told in green articles to get rid of the bottled water, invest in a water purifier and refill a water jug to keep you hydrated.

Now, Fiji is reacting to the water bottle scare and is the first water bottle company to release its carbon footprint.

A carbon footprint is a measure of the impact your activites have on the environment and amount of greenhouse emissions produced, measured in carbon dioxide.

Whether or not it's a marketing ploy, Fiji has received Green awards from Elle because they have reduced carbon emissions in the bottling and shipping process.


FijiGreen.com's blog reads:

"Last November, FIJI Water promised to reduce its carbon footprint by 25% by 2010. In the past few months, we’ve taken a number of steps toward that goal:
We’ve started producing the 1.5 L product with an initial 7% reduction in packaging.
We’ve reduced by 70% the amount of manufacturing waste materials taken to landfills.
We’re using more fuel-efficient trucks in Fiji to transport the product from plant to port, resulting in a 50% reduction in fuel usage.
By optimizing our logistics, we’ve reduced trucking miles from warehouses to distributors by 26% on average."

Their carbon footprint can be viewed HERE.

What do you think? I know this is, in retrospect, is just good PR. But should we applaud them? Or rally together to discard the construction of bottled water altogether? I don't mind refilling my pink container over and over. Do you? Or are you just trying to feel better about the products you buy?
Where does the line get drawn?? You decide.